Eirloom: Fusing Human Capital and Token Capital.
A biological learning system powered by AI.
A living model of the person.
Health data is exploding. Human intelligence has to catch up.
The market is full of fragmented tools. Each creates data. Almost none of them creates memory.
Data. No learning. No memory.
Our thesis
The next great company will be the one that creates its own learning loop, powering the best of human capacity by uniting human judgment with AI.
Longevity has moved from biohacking to boardrooms.
The market is not short of data. It is short of a system that turns data into behavior, behavior into identity, and identity into measurable longevity.
Global longevity market by 2035 (from $27.61B in 2025)
Digital health market by 2030 (from $199.1B in 2025)
Global corporate wellness. Europe alone over $20B.
Scandinavia is the right launch market. Health-conscious, digitally mature, trust-based, and aging quickly. Sweden already has AI-enhanced health records, remote monitoring, and digital consultations as mainstream infrastructure. This is a market that pays for quality and understands design.
High performers bring the ambition. Their biology is paying the bill.
They know revenue, team performance, cash flow, board expectations and strategic risks. They usually don't know:
The biology is running the company. But nobody is managing the biology.
A closed-loop longevity intelligence system.
Inputs become outputs. Outputs become new inputs. The system compounds.
Biomarkers, body composition, wearables, physical assessments, lifestyle inputs.
AI-supported analysis across Eirloom's longevity framework and knowledge base.
Personalized protocols across the eight key levers.
Longevity Performance Advisors translate insight into action.
The system captures progress, feedback, resistance, behavior, and new data.
Most platforms use AI to answer questions. Eirloom uses AI to read a person.
The difference is memory. Every biomarker result, wearable trend, advisor observation, client response, and behavioral pattern is written into a structured longitudinal record. When the system runs an assessment, it is not querying a prompt. It is reading the full accumulation of a person's biological history and interpreting it against Eirloom's proprietary longevity framework.
The model is the processor. The intelligence lives in the memory.
Each assessment triggers a multi-stage AI pipeline structured like a clinical team.
A biomarker agent reads blood work against longevity-optimal ranges, not clinical normal ranges. It identifies patterns across the eight levers: VO₂ max, muscle reserve, metabolic health, cortisol regulation, sleep architecture, nutrition, inflammation, and mindset.
A research agent surfaces the most relevant longevity science for this client's specific pattern, drawn from Eirloom's proprietary knowledge base.
A master assessment agent produces the Vital Threads Report: scored, named, personal, and actionable. Every insight is grounded in the client's own longitudinal record.
The report is reviewed and delivered by a Longevity Performance Advisor, who adds the layer the AI cannot: observed behavior, client context, and the judgment to distinguish what the data says from what the person actually needs to hear.
The biological memory layer. Every client builds a growing structured record across 16 data dimensions, from biomarker history to intervention feedback. The richer this record becomes, the more precisely the AI interprets it.
Reasoning. Each stage is a specialized agent with constrained scope. The agents operate within Eirloom's framework, so output is shaped by the methodology, not by whatever the model was trained to say.
Vercel delivers the client and advisor experience. GitHub ensures version-controlled continuity across the product. Every methodology update, agent improvement, and protocol refinement is tracked.
The system is proprietary at the framework level, not the model level. Frontier AI will keep improving. What compounds is the structure built around it.
The advantage belongs to companies that own their own learning loop.
Frontier models keep changing. The strategic question is what proprietary intelligence you build on top of them. Eirloom turns every client relationship into compounding longevity intelligence.
Judgment, methodology, advisor observation, and client lived experience. The expertise that teaches the system what matters.
Proprietary intelligence built from client data, workflows, agents, prompts, feedback, and longitudinal memory.
Eirloom is a private longevity intelligence system that combines biomarkers, behavior, coaching, client feedback, and AI-supported longitudinal memory so high-performing leaders perform longer, age better, and lead with greater capacity.
Biomarkers, wearables, lifestyle history, leadership context, identity patterns.
A Vital Threads™ Report connecting biology, behavior, performance, and life context.
A clear, realistic intervention across the most important longevity levers.
What the client does, avoids, sustains, or breaks down on.
What felt useful, what felt unrealistic, what created friction or momentum.
The advisor refines the plan based on data, conversation, and observed behavior.
Progress measured, playbook and long-term strategy updated.
The system becomes more accurate, more personal, and more valuable over time.
Most companies ask: what does the data say?
Eirloom also asks: what does the client experience, what does the advisor observe, what actually changes?
That gap, between information and intelligence, is the Eirloom space.
The missing layer in longevity: client feedback.
Most health companies measure the body. Eirloom also measures the experience of change. Weekly, monthly, and quarterly feedback from both client and advisor feeds back into the system. Every cycle makes the next recommendation sharper.
The memory is the moat.
Any competitor can buy access to GPT, Claude, Gemini, or the next frontier model. They cannot buy:
Four entry points. One intelligence system.
Every product feeds the same platform. One methodology. One growing intelligence system.
Your data. Your baseline. A data-informed system and the clarity to act on it.
- Annual biomarker panel
- Biological age score
- Body composition
- Digital protocol
- Group advisory
A repeatable system you own, built on data and expert guidance.
- Quarterly biomarker panels
- Fully personalized protocol
- Monthly 1:1 LPA sessions
- Wearable monitoring
- Peer cohort
A personal operating system updated as your biology changes.
- Quarterly diagnostics
- All eight key levers
- Bi-weekly LPA sessions
- Direct access to Rob Lake
- Annual deep-dive
Total clarity. No commitment. A precise plan for where to go next.
- Full biomarker panel
- Wearable integration
- 120-day plan
- 2 private LPA sessions
- Member portal
Leadership biology becomes a managed asset.
Eirloom Accelerate is the corporate wedge. Twelve months of biological tracking, precision protocols, and measurable movement in leadership capacity.
Half-day, one session.
Immediate clarity and a shared biological language for performance across your leadership team.
A 12-month biological performance record for your leadership team, with measurable movement in biological age, energy, recovery, and leadership capacity.
This is biological performance infrastructure.
From Swedish premium to Nordic category leader.
Stockholm · Skåne · Gothenburg
Copenhagen · Oslo · Helsinki
Active in all four Nordic countries
A clear path to Nordic category leadership.
Premium demand, first corporate traction, platform v1
Repeatable delivery, advisor scaling, Sweden expansion
The longevity brand of Scandinavia. Active across all four Nordic countries. Global expansion underway.
Nordic category ownership translated into global presence.
Year 3 assumes 350 individual members at a blended average of 7,700 SEK/month across Foundation, Core, and Elite, plus 40 corporate clients at an average of 1,430,000 SEK/year, with the remainder from advisor, partner, and event revenue.
Balanced growth across members, companies, partners, and events.
- Corporate programs45MSEK
- Individual memberships35MSEK
- Advisor & partner revenue10MSEK
- Workshops, diagnostics, events10MSEK
Eirloom scales by turning founder-led expertise into a repeatable intelligence system, then expanding through premium members, corporate teams, trained advisors, and Nordic market leadership.
Premium service revenue today. Scalable intelligence revenue tomorrow.
Three monetization layers stack into one compounding system.
Foundation, Core, Elite, Boost.
Catalyst workshops and Accelerate 12-month leadership systems.
Advisor tools, team analytics, longitudinal reports, protocol engines, and licensed methodology.
5,000,000 SEK to scale the intelligence platform.
Capital to convert founder-led proof into a platform that scales independent of any one person's time.
The upside is the operating system for human longevity.
Longevity, AI, digital health, wearables, executive performance, and corporate wellness are converging.
Executives, founders, family offices, and leadership teams can pay for precision.
Annual subscriptions, corporate retainers, and ongoing reassessment.
Every client adds longitudinal intelligence to the system.
Service → software → intelligence infrastructure → global category leadership.
Their success makes the category credible. Eirloom makes it continuous.
Neko Health proved the appetite for premium diagnostics. Sand Clinic proved the appetite for high-touch private care. Eirloom builds the intelligence layer above both.
Rob Lake is 57. His biological age is 37.
The methodology is not theoretical. It has already been lived.
No extreme protocols. No experimental interventions. A precision system, applied consistently over time.
Over 100 clients have been through the Eirloom system. The platform is live.
The future of longevity is memory.
The winning company in this space will not simply test people. It will learn them. Eirloom builds the system that helps high-performing people become harder to break, harder to replace, and more fully alive over time.